The power of (beer) media

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The power of (beer) media

This year the New Zealand Brewers’ Guild changed its “Beer Writer of the Year” award to a “Beer Media” award. It was good move, as it opens the award up to a wider range of discourse on beer. This year’s winner – Denise Garland – is an example of that. While she’s a semi-regular writer for The Pursuit of Hoppiness (as well as being deputy editor) and The Spinoff, it was a single powerful and motivating article on Māori cultural appropriation in the brewing industry that led to her deserving recognition.

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Selling The Delicious…

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Selling The Delicious…

Hannah White, like so many of us, fell in love with beer by drinking Weihenstephaner fresh off tap and all the European styles – Belgian beers were a key feature. She developed “a taste for the delicious” which has resulted in her selling delicious beer for Garage Project. She started when they were a small team of seven, and has had a hand in their growth and success over the years.

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Always Look On The Bright Side Of Life

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Always Look On The Bright Side Of Life

I spent some time chatting with Bede Roe (part-owner and sales person) and Dale Gould (head brewer) from Whistling Sisters in Central Wellington, learning the story behind the brewery’s name, and delving into their backgrounds. While the Whistling Sister’s team are not chasing the beer-explorer market, there is lots to be explored outside the core range. It’s worth stopping by for a tasting tray, or when they pop up at festivals around the country.

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